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BOOKS

Strength and Conditioning

 

Triphasic Training – Dietz:

Triphasic Training

Triphasic Training

Buy Here: Hard Cover
The book contains over 350 pages, divided clearly into 2 parts: the why and the what. The first three sections go through the physiological basis for the Triphasic method, undulated block periodization, and general biological applications of stress. The authors will explain how to incorporate the Triphasic methods into existing programs, with complete descriptions on adapting it to virtually any scenario. Sections 4 through 7 are devoted entirely to programming, with over 3,000 exercises hyperlinked to show you specifically how to perform every exercise.

 

Strength Coach: A Call To Serve – Connors:

Strength Coach A Call To serve

Strength Coach A Call To serve

Buy Here: Paperback

Strength coaching is, in many ways, a scientific endeavor, blending the latest theories of performance enhancement with practical strategies to build mobility, speed, flexibility and power. But for Jeff Connors it is also a calling. For thirty years Connors has devoted himself to helping collegiate athletes excel on the field by grinding away relentlessly in the weight room, and through those decades he has crafted his own distinctive philosophy of his profession, using both his heart and his head. Part memoir and part training manual, this book gives football fans, strength coaches and exercise enthusiasts alike a thorough inside look into Connor’s world — where speed and power can lead to Saturday victory and young men forge character through long, tireless hours away from the roar of the crowd.

 

 

The Coach’s Strength Training Playbook –Joe Kenn:

Buy Here: Paperback

Joe Kenn BookStrength and conditioning specialist Joe Kenn draws upon the three strength disciplines — weightlifting, powerlifting, and bodybuilding — as well as training principles of traditional periodization and high-intensity training, to define the “Tier System” of athletic-based strength training. The tier system promotes training athletes on a rotation of movements (total body, upper body, lower body) rather than training body parts. The result is an integrated, “whole-body” strength training program with greater real-world and sport-appropriate applicability. The book explores an overview of the system and provides annual plan development, training cycles, and daily and weekly plans. Ideal for coaches and trainers of football, basketball, track and field, wrestling, gymnastics, and any sport requiring maximum and explosive strength.

 

Never Let Go – Dan John

Never Let GoBuy Here: Paper Back/Kindle

Coach Dan John breaks down the most complicated concepts of strength training and high-performance athletics in his personal, no-nonsense, thought-provoking and motivating style. Workout routines, Olympic lifting guidance, Highland Games, track and field and Strongman events are all covered, in addition to weight training philosophy for the general public. You’ll learn…How to get stronger, faster and leaner; Simple steps to great conditioning; What it takes to compete at high-level athletics; Dan John’s top training tips; Effective workouts to carry you through your training seasons; Variations of the classic 5×5 workout; Sample kettlebell and barbell workout combinations; Outdoor cardiovascular training options for athletes; And much more…

 

Essentials of Strength Training and Conditioning-Baechle/Earle

NSCABuy Here: Hard Cover/Kindle

Now in its third edition, Essentials of Strength Training and Conditioning is the most comprehensive reference available for strength and conditioning professionals. In this text, 30 expert contributors explore the scientific principles, concepts, and theories of strength training and conditioning as well as their applications to athletic performance.  Essentials of Strength Training and Conditioning is the most-preferred preparation text for the Certified Strength and Conditioning Specialist (CSCS) exam. The research-based approach, extensive exercise technique section, and unbeatable accuracy of Essentials of Strength Training and Conditioning make it the text readers have come to rely on for CSCS exam preparation.

 

Encyclopedia of Weight-Training – Ward:

Encyclopedia of weight trainingBuy Here: Paperback

This book presents cutting-edge information on training theory and it’s application, weight training for general fitness, sport, bodybuilding, and nutritional support for weight training programs. Major additions have been included in the “theory & practice”, “body building”, and “nutrition” sections of the book. This book has a very strong reference list for the concepts presented. In addition, the practical experience of the authors includes observations from the successful strength training and nutritional programs of thousands of athletes and average people of both sexes and ages from 8 to 90 years.

 

Designing Resistance Training Programs-Fleck/Kraemer

Designing Resitance Training ProgramBuy Here: Hard Cover/Kindle

Designing Resistance Training Programs, is a clear, readable, state-of-the-art guide to developing individualized training programs for both athletes and fitness enthusiasts. The authors cover resistance training; bioenergetics; and muscular, nervous, and cardiovascular systems adaptations. They also discuss basic training systems and program prescriptions designed to enhance strength, power, and endurance.

 

 

Conditioning for Strength and Human Performance

Conditining For StrengthBuy Here: Hard Cover/Paper Back

Conditioning for Strength and Human Performance is an entry-level textbook for use in strength and conditioning courses. This textbook bridges the gap between science and practice, and offers step-by-step instruction on resistance training design needs analysis, data analysis, exercise selection and sequence, and program design and periodization. It focuses on the crucial content for comprehension of the subject area and for passing a certification examination.

 

 

The Path to Athletic Power – Epley

Path to Athletic PowerBuy Here: Paper Back

Tap into the genius of Boyd Epley, founder of the National Strength and Conditioning Association (NSCA) and the University of Nebraska’s storied Husker Power program. The Path to Athletic Power provides unique insight into the evolution of modern sports conditioning, how it was significantly influenced by the developments in Epley’s highly successful program, and the best and most current version of that program, so you too can build superior athletes.

 

 

Athletic Development – Gambetta

Buy Here: Paper Back/Kindle

Athletic Development offers a rare opportunity to learn and apply a career full of knowledge from the best. World-renowned strength and conditioning coach Vern Gambetta condenses the wisdom he’s gained through more than 40 years of experience of working with athletes across sports, age groups, and levels of competition, including members of the Chicago White Sox, New York Mets, and U.S. men’s 1998 World Cup soccer team. The result is an information-packed, myth-busting explanation of the most effective methods and prescriptions in each facet of an athlete’s physical preparation. Gambetta includes never-before-published and ready-to-use training approaches in * sport-specific demands analysis, * work capacity enhancements, * movement skills development, * long- and short-term training program progressions, and * rest and regeneration techniques. Athletic Development explains what works, what doesn’t, and why. Gambetta’s no-nonsense approach emphasizes results that pay off in the competitive season and reflect his work at the highest echelons of sport. Merging principles of anatomy, biomechanics, and exercise physiology with sports conditioning applications and four decades of professional practice, this is the definitive guide to performance-enhancing training.

 

Functional Training for Sports – Boyle

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Functional training is a complete system of athletic development that focuses on training the body the way it will be used in competition, making it the most efficient and effective form of training today.  Author Mike Boyle, renowned strength and conditioning coach formerly with the Boston Bruins, addresses movement, body positions, and abilities that are essential for success in competition. Through Functional Training for Sports, you will improve your total athleticism, enhance your performance, and reduce injuries through exercise progressions that will spur your development potential for specific movement patterns you commonly use in your sport.  Providing tests for you to determine where to start, the progressions focus on training for the torso, the upper body, and the lower body. The book also provides detailed programs that incorporate the exercises and methods for these progressions. As you master each progression, you will be preparing yourself to perform in any situation with notable improvements in stability and balance, reaction time, core strength, and power.

 

Periodization Training for Sport – Bompa

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Sports conditioning has advanced tremendously since the era when a “no pain, no gain” philosophy guided the training regimens of athletes. Dr. Tudor Bompa pioneered most of these breakthroughs, proving long ago that it’s not only how much and how hard an athlete works but also when and what work is done that determines the athlete’s conditioning level.  In Periodization Training for Sports, Bompa demonstrates how to use periodized workouts in order to peak at optimal times by manipulating six different training phases: anatomical adaptation, hypertrophy, maximum strength, conversion to power, maintenance, and transition. Coaches and athletes in 32 sports have at their fingertips a proven program that is sure to produce the best results. No more guessing about preseason conditioning, in-season workloads, or appropriate rest and recovery periods; now it’s simply a matter of identifying and implementing the information in this book.  Presented in a useful format with plenty of ready-made training schedules, Periodization Training for Sports is your best conditioning planner if you want to know what works, why it works, and when it works in the training room and on the practice field. Get in better shape next season, and see the benefits of smarter workouts in competition.

 

Sports Nutrition Guidebook-Clark

Buy Here: Paperback/Kindle

Boost your energy, build muscle, lose fat, and improve your performance with the best-selling sports nutrition guide! The fifth edition includes the latest research on hydration, vitamins, supplements, energy drinks, organic foods, and balancing carbohydrate and protein intake for exercise and competition.

 

 

 

Strength Training by the Experts – Riley

Buy Here: Paper Back

This book features 16 articles by leading authorities that cover all aspects of strength training, including the physiology of muscles, strength training myths, and more.

 

 

 

A Practical Approach to Strength Training – Brzycki

Buy Here: Paper Back

This fourth edition of A Practical Approach to Strength Training is a long-awaited update of the classic book that has been a widely used resource in the fitness industry, selling nearly 35,000 copies. Many of the chapters have been overhauled with the latest information on strength and fitness; new chapters have been added, including ones on anaerobic training, metabolic training, flexibility training, power training, weight management and several on nutrition.  The book is 336 pages with more than 135,000 words and 300 photographs and describes nearly 100 exercises that can be done with free weights, machines and manual (partner) resistance.  The year 2014 will mark the 25th anniversary of its initial publication.

 

Kinesiology of Exercise-Yessis

Buy Here: Paper Back

With more than 70 exercises accompanied by photographs and anatomical drawings, Kinesiology of Exercise is one of the most comprehensive books on strength training currently available. Written by Dr. Michael Yessis, a recognized authority in this field, Kinesiology of Exercise is essential for coaches, athletes, fitness enthusiasts, physical therapists, bodybuilders–virtually everyone interested in performing strength training exercises safely and effectively.

 

 

Sport Stretch – Alter

Buy Here: Paper Back

This new edition of Sport Stretch is a complete guide to flexibility for both weekend warriors and elite competitors. It features more stretches than the first edition, a new user-friendly layout, and more background information on the hows and whys of stretching.  The centerpieces of this comprehensive book are its illustrations and step-by-step guidelines for 311 different stretches. The stretches can be used individually or grouped with other stretches to form a personalized flexibility program.

 

 

Jumping Into Plyometrics – Chu

Buy Here: Paper Back

Jumping Into Plyometrics” shows how to develop a safe plyometric training programme for any sport. Readers will discover how to improve quickness, speed, and jumping ability while gaining greater co-ordination, body control, and balance. In addition to explaining basic muscle physiology, how plyometrics works, and how to design the ideal plyometric training programme for many sports, “Jumping Into Plyometrics” features many plyometric exercises. Readers will find 90 fully illustrated exercises from seven categories: jumps-in-place, standing jumps, multiple jumps, box drills, death jumps, bounding, and medicine ball exercises. This manual also provides plyometric drills for 19 specific sports. It includes the five most effective exercises for each sport, the equipment needed, the starting position, and the action sequence of the exercise.

 

Complete Conditioning for Football-Arthur/Bailey

Buy Here: Paper Back

During the past three decades the University of Nebraska football program has set the pace for successful conditioning. Now, two members of the Cornhuskers’ strength and conditioning staff present the same program used by Nebraska to power its way to national championships.  The book includes 98 proven position-specific exercises that help players at all levels improve speed, agility, power, and endurance. The guide covers basic training principles of adaptation, specificity, overload, and periodization. It also lists which drills are beneficial for some players but not for others, and includes guidelines for proper rest and balanced nutrition.  The authors explain how to test and evaluate each player by position, using eight skills or factors that separate starters from second-stringers.  The book also includes:  guidelines for 6 warm-up drills and 9 flexibility and mobility exercises, illustrated lifting technique for 37 strength training exercises, 26 speed drills for honing acceleration, and 58 agility drills that apply principles of acceleration.  The authors include a chapter with sample workouts for offensive linemen, defensive linemen, linebackers, running backs, receivers, and defensive backs. They also provide base, development, peak, and in-season training programs for beginning, intermediate, and advanced players.  Players and coaches alike will love the specific, detailed approach of Complete Conditioning for Football. Find out what’s behind “Husker Power” by using the book to gain the performance edge.

 

Bigger Faster Stronger – Shepard

Buy Here: Hard Cover/Paper Back/Kindle

Bigger Faster Stronger is now bigger and better than ever! This second edition presents the most popular strength training system for today’s high school and college athletes. Establish the solid foundation you need to compete successfully and advance your athletic career.  During the in-season or off-season, the customizable programs can accommodate any sport, and every level of competition. Based on the latest research, and followed by tens of thousands of the nation’s top athletes, Bigger Faster Stronger can elevate your play so you can beat the competition!

          

Leadership & Motivation

 

Uncommon – Dungy

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Super Bowl–winning coach and #1 New York Times best selling author Tony Dungy has had an unusual opportunity to reflect on what it takes to achieve significance. He is looked to by many as the epitome of the success and significance that is highly valued in our culture. He also works every day with young men who are trying to achieve significance through football and all that goes with a professional athletic career—such as money, power, and celebrity. Coach Dungy has had all that, but he passionately believes that there is a different path to significance, a path characterized by attitudes, ambitions, and allegiances that are all too rare but uncommonly rewarding. Uncommon reveals lessons on achieving significance that the coach has learned from his remarkable parents, his athletic and coaching career, his mentors, and his journey with God. A particular focus of the book: what it means to be a man of significance in a culture that is offering young men few positive role models.

 

Talent is Never Enough – Maxwell

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New York Times best-selling author Dr. John C. Maxwell has a message for you, and for today’s corporate culture fixated on talent above all else: TALENT IS NEVER ENOUGH.  People everywhere are proving him right. Read the headlines, watch the highlights, or just step out your front door: Some talented people reach their full potential, while others self-destruct or remain trapped in mediocrity. What makes the difference? Maxwell, the go-to guru for business professionals across the globe, insists that the choices people make-not merely the skills they inherit-propel them onto greatness. Among other truths, successful people know that:  Belief lifts your talent, Initiative activates your talent, Focus directs your talent, Preparation positions your talent, Practice sharpens your talent, Perseverance sustains your talent, Character protects your talent. . . . and more!!  It’s what you add to your talent that makes the greatest difference. With authentic examples and time-tested wisdom, Maxwell shares thirteen attributes you need to maximize your potential and live the life of your dreams.  You can have talent alone and fall short of your potential. Or you can have talent plus, and really stand out.

 

Developing the Leaders Around You – Maxwell

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Why do some people achieve great personal success, yet never succeed in building a business or making an impact in their organization? John C. Maxwell knows the answer. “The greatest leadership principle that I have ever learned in over twenty-five years of leadership,” says Maxwell, “is that those closest to the leader will determine the success level of that leader.” It’s not enough for a leader to have vision, energy, drive, and conviction. If you want to see your dream come to fruition, you must learn how to develop the leaders around you. Whether you’re the leader of a non-profit organization, small business, or Fortune 500 company, Developing the Leaders Around You can help you to take others to the limits of their potential and your organization to a whole new level.

Think Like a Champion – Shanahan

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Mike Shanahan believes that the game of life is won–or lost–before you take the field. You can’t win any important game without a plan for how to win it, nor live a successful life or pursue a rewarding career without a clear outcome in mind and a detailed plan for how to achieve your goals.  Coach Shanahan knows about achieving big goals. Armed with his plan, he and his world champion Denver Broncos have elevated themselves to spectacular levels of performance. In three amazing years, they transformed a “mediocre,” aging” franchise–and their legendary quarterback who just “couldn’t win the big game–into the most feared powerhouse in the league; with back-to-back Super Bowl rings to prove it.  Now, in Think Like a Champion, Shanahan opens his playbook to show the X’s and O’s of winning, a detailed game plan to help you storm the field with foolproof strategies, confidence, and the indomitable will to win. Shanahan’s principles of success are as deceptively simple as they are challenging:  “Preparation is key.” Having prepared for every possible contingency, Shanahan expects to win every game he plays. He’s usually right.  “Whatever the sacrifice, it is worth the price of pursuing your passion.” Give every game everything you’ve got, or don’t bother to suit up.  “Break down the competition’s weakness and learn from their strengths.” There’s a system to studying game films, to observing your competitors on their home field before the big game. Apply it every time you enter a new market, pitch to a new customer, or face a critical decision.  “Pick great leaders and give them the power to inspire.” There’s a John Elway on your team. Give him the ball, and let him lead.  “Set huge goals.” Hey, this isn’t going to be easy. “It’s about work ethic and balance.” In short, it’s about believing that achieving the impossible is all in a day’s work.  Everything in Mike Shanahan’s life has prepared him to write this powerful book. He has worked with some of the best and some of the most difficult owners and coaches in the game, and he has coached a roster of players ranging from underachievers to All-Pros. In the ultra-competitive world of the NFL, he is a champion among champions. With his innovative mind, tenacity, and determined leadership, Shanahan has risen to the elite coaching ranks in the NFL. Armed with his vision, and these proven success principles, you can improve your chances on Game Day–or any day of the week.

Make the Big Time Where You Are – Westering

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His philosophies are very simple and easy to comprehend also great reminders and motivators for things many of us may know but have never stopped to think about.

 

 

 

101 Ways to Motivate Athletes – Manos

Buy Here: Paper Back– Audible (Free with Trial)

Addresses the most important part of coaching: motivating athletes. Offers over 100 specific and detailed ideas for establishing a positive team culture and a successful, winning organization. Includes ideas for the preseason, early in the season, all season, midseason, postseason and more. Ideal for coaches and administrators of all sports with athletes at any level of play.

 

 

Mind Gym – Mack/Casstevens

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Drawing on his work with some of the top teams in professional sports, noted sport psychology consultant Gary Mack shares with you the same techniques and exercises he uses to help elite athletes build mental “muscle.” These 40 accessible lessons and inspirational anecdotes will help you gain the “head edge” over the competition.

 

Coaching the Mental Game – Dorfman

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 Whoever claims winning isn’t everything obviously has not spoken with an athletic coach.Coaching the Mental Game offers coaches of all sports a definitive volume for effectively understanding an athlete’s mental awareness, which in turn will help drive success. Author H.A. Dorfman details appropriate coaching strategies aimed at perfecting the player’s mental approach to performance.  Coaching the Mental Game will become the Bible for coaches who strive to make their athletes the most complete performers possible. Not only a wonderful asset to athletic coaches, this book will also prove to be a motivational resource for workers in all industries as well as in the game of life.

The Coaches Motivational Playbook – Hill/Moore

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The Coaches Motivational Playbook is designed to help coaches answer the age-old question: How can I get the most out of my players? This volume is the how-to book coaches have been looking for, filled with proven step-by-step methods on motivation from coaches and players at every competitive level. Initially, the book addresses the authors observation that coaches should be able to motivate anyoneeven those who seem to be indifferent. This book provides coaches with a strategy that works. In an easy-to-understand and -apply manner, this book explains how coaches can motivate their players using the proven M.O.T.I.V.A.T.E. method, which is a systematic plan of action appropriate for every player. The book also includes a number of team motivational exercises and ideas that coaches from across the country have employed, as well as a list of team mottos that teams can adopt. As such, the book offers actual speeches that can be adapted to a particular program, as well as pep rally talks and quotes. A section on how coaches can motivate the indifferent athlete is also presented.

The Westpoint Way of Leadership- Donnithorne

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 West Point has bred more CEOs than any business school, and the leadership skills taught there are truly matters of life and death.  Bolder than Sun Tzu, savvier than Gracian — THE book on learning to lead.

Developing the Leader Within You – Maxwell

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Developing the Leader Within You is Dr. Maxwell’s first and most enduring leadership book, having sold more than one million copies. In this Christian Leaders Series edition of this Maxwell classic, you will discover the biblical foundation for leadership that John Maxwell has used as a pastor and business leader for more than forty years. These same principles and practices are available for everyday leaders in every walk of life. It is a lofty calling to lead a group—a family, a church, a nonprofit, a business—and the timeless principles in this book will bring positive change in your life and in the lives of those around you.

Quiet Strength – Dungy

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Tony Dungy’s words and example have intrigued millions of people, particularly following his victory in Super Bowl XLI, the first for an African American coach. How is it possible for a coach—especially a football coach—to win the respect of his players and lead them to the Super Bowl without the screaming histrionics, the profanities, and the demand that the sport come before anything else? How is it possible for anyone to be successful without compromising faith and family? In this inspiring and reflective memoir, now updated with a new chapter, Coach Dungy tells the story of a life lived for God and family—and challenges us all to redefine our ideas of what it means to succeed.

Power – Greene

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 Amoral, cunning, ruthless, and instructive, The 48 Laws of Power is the definitive manual for anyone interested in gaining, observing, or defending against ultimate control. In the book that People magazine proclaimed “beguiling” and “fascinating,” Robert Greene and Joost Elffers have distilled three thousand years of the history of power into 48 essential laws by drawing from the philosophies of Machiavelli, Sun Tzu, and Carl Von Clausewitz and also from the lives of figures ranging from Henry Kissinger to P.T. Barnum.

First In, Last Out – Salka

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 What does it take to lead people into a burning building? How do the leaders of the New York City Fire Department develop so much loyalty, trust, and grace under pressure that their subordinates will risk their very lives for them?  As a high-ranking officer of the FDNY, John Salka is an expert at both practicing and teaching high-stakes leadership. In First In, Last Out, he explains the department’s unique strategies and how they can be adopted by leaders in any field—as he has taught them to organizations around the country. In a tough-talking, no-nonsense style, Salka uses real-world stories to convey leadership imperatives such as: first in, last out—your people need to see you taking the biggest risk, as the first one to enter the danger zone and the last to leave, manage change—the fire you fought yesterday is not the one you’ll be fighting tomorrow, communicate aggressively—a working radio is worth more than 20,000 gallons of water, create an execution culture—focus your people on the flames, not the smoke commit to reality—never allow the way you would like things to be to color how things are, develop your people—let them feel a little heat today or they’ll get burned tomorrow.  Illustrated by harrowing real-life situations, the principles in First In, Last Out will help managers become more confident, coherent, and commanding.

 

Business:

4-Hour Work Week-Ferriss

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Forget the old concept of retirement and the rest of the deferred-life plan–there is no need to wait and every reason not to, especially in unpredictable economic times. Whether your dream is escaping the rat race, experiencing high-end world travel, earning a monthly five-figure income with zero management, or just living more and working less, The 4-Hour Workweek is the blueprint.

 

 

Good to Great –  Collins

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Good to Great: Why Some Companies Make the Leap… and Others Don’t is a management book by James C. Collins that aims to describe how companies transition from being average companies to great companies and how companies can fail to make the transition. The book was published on October 16, 2001 by William Collins. “Greatness” is defined as financial performance several multiples better than the market average over a sustained period. Collins finds the main factor for achieving the transition to be a narrow focusing of the company’s resources on their field of competence.

 

 

The Monk Who Sold His Ferrari – Sharma

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he Monk Who Sold His Ferrari: A Fable About Fulfilling Your Dreams and Reaching Your Destiny by motivational speaker and author Robin Sharma is an inspiring tale that provides a step-by-step approach to living with greater courage, balance, abundance and joy. The Monk Who Sold His Ferrari tells the extraordinary story of Julian Mantle, a lawyer forced to confront the spiritual crisis of his out-of-balance life, and the subsequent wisdom that he gains on a life-changing odyssey that enables him to create a life of passion, purpose and peace.

 

 

The Automatic Millionaire – Bach

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The Automatic Millionaire is an easy-to-read personal finance book that focuses on retirement planning and how to effectively do it. The main thrust of the book is to “Pay Yourself First”, before you pay any of your regular expenses by having money automatically withdrawn right after you get paid.

 

 

 

Multiple Streams of Income – Allen

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In Multiple Streams of Income, bestselling author Robert Allen presents ten revolutionary new methods for generating over $100,000 a year; on a part-time basis, working from your home, using little or none of your own money. For this book, Allen researched hundreds of income-producing opportunities and narrowed them down to ten surefire moneymakers anyone can profit from. This revised edition includes a new chapter on a cutting-edge investing technique.

 

 

The E Code

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The E-Code brings together the combined wisdom of 33 Internet marketing superstars to reveal how they make money online-using nothing but the power of e-mail. Each succinct chapter presents one moneymaking strategy or concept and offers step-by-step guidance on implementing it for maximum profits.

 

 

 

Purple Cow –  Godin

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You’re either a Purple Cow or you’re not. You’re either remarkable or invisible. Make your choice. What do Starbucks and JetBlue and KrispyKreme and Apple and DutchBoy and Kensington and Zespri and Hard Candy have that you don’t? How do they continue to confound critics and achieve spectacular growth, leaving behind former tried-and true brands to gasp their last? Face it, the checklist of tired ‘P’s marketers have used for decades to get their product noticed -Pricing, Promotion, Publicity, to name a few-aren’t working anymore. There’s an exceptionally important ‘P’ that has to be added to the list. It’s Purple Cow. Cows, after you’ve seen one, or two, or ten, are boring. A Purple Cow, though…now that would be something. Purple Cow describes something phenomenal, something counterintuitive and exciting and flat out unbelievable. Every day, consumers come face to face with a lot of boring stuff-a lot of brown cows-but you can bet they won’t forget a Purple Cow. And it’s not a marketing function that you can slap on to your product or service. Purple Cow is inherent. It’s built right in, or it’s not there. Period. In Purple Cow, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It’s a manifesto for marketers who want to help create products that are worth marketing in the first place.

 

Crush It – Vaynerchuk

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Do you have a hobby you wish you could do all day? An obsession that keeps you up at night? Now is the perfect time to take those passions and make a living doing what you love. In CRUSH IT! Why NOW Is The Time To Cash In On Your Passion, Gary Vaynerchuk shows you how to use the power of the Internet to turn your real interests into real businesses. Gary spent years building his family business from a local wine shop into a national industry leader. Then one day he turned on a video camera, and by using the secrets revealed in this book, transformed his entire life and earning potential by building his personal brand. By the end of this book, any reader will have learned how to harness the power of the Internet to make their entrepreneurial dreams come true. Step by step, CRUSH IT! is the ultimate driver′s manual for modern business.

 

I Will Teach You To Be Rich – Sethi

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At last, for a generation that’s materially ambitious yet financially clueless comes I Will Teach You To Be Rich, Ramit Sethi’s 6-week personal finance program for 20-to-35-year-olds. A completely practical approach delivered with a nonjudgmental style that makes readers want to do what Sethi says, it is based around the four pillars of personal finance–banking, saving, budgeting, and investing–and the wealth-building ideas of personal entrepreneurship.

How To Win at the Sport of Business – Cuban

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Mark Cuban shares his wealth of experience and business savvy in his first published book, How to Win at the Sport of Business.  One of the world’s wealthiest entrepreneurs, Mark Cuban has collected and updated the greatest material from his popular blog, “blog maverick,” to provide a handbook of insider knowledge on what it takes to become a thriving entrepreneur. Cuban’s story is a stunning tale of rags-to-riches, as he went from selling powdered milk and sleeping on friends’ couches to owning his own company and becoming a multi-billion dollar success story. Cuban’s business tips will be inspirational to entrepreneurs at any stage of their careers. His ideas may be unconventional, but Cuban shares why and how they’ve worked for him and will work for you, too.

 

The E-Myth Revisited – Gerber

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In this first new and totally revised edition of the 150,000-copy underground bestseller, The E-Myth, Michael Gerber dispels the myths surrounding starting your own business and shows how commonplace assumptions can get in the way of running a business. He walks you through the steps in the life of a business from entrepreneurial infancy, through adolescent growing pains, to the mature entrepreneurial perspective, the guiding light of all businesses that succeed. He then shows how to apply the lessons of franchising to any business whether or not it is a franchise. Finally, Gerber draws the vital, often overlooked distinction between working on your business and working in your business. After you have read The E-Myth Revisited, you will truly be able to grow your business in a predictable and productive way.

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